95% of 18-24 year olds steal music, if you are the RIAA.
what is the strategy? over and over, a struggle to respond.
one the one hand, trent reznor (of the Reznor industrial heating family, also of nine inch nails) says just give it away as mp3.
orthodox folks (like Reznor) dis Radiohead´s efforts as too low res (160 mbps not 320 mbps) and too difficult to use- nonetheless, seems like a new strategy. Their cd sales were still atop the charts–the fetish object can´t be denied.It is certainly a step away from the main industry´s commercial strategy, which seems to be catch theives and lose shitloads of money.
I think that it will be all about the live experience. The spectacle. The show. And the rarified fetish object sold as art.
Hence, all my upcoming audio releases will be all downloadable digital for free or donation, and I will create a few vinyl copies.
That´ll show em.
here´s a mix that will be played differently live at fashion week in Mexico City, the 17th of April. (tracklist)
